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YMA FSF 2019 CASE STUDY

My winning entry for the 2019 case study

In 2018 I entered into the YMA Fashion Scholarship Fund's Case Study competition and placed as a semi-finalist, winning a $5,000 scholarship.

I was tasked with choosing any company that I wished, determining a new foreign market that they had not already entered into, and then designing a line of clothing for that market.

The brand I chose to conduct my case study on is the South Korean retailer Mixxmix.

To read the full case study and see the collection I created, keep scrolling.

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